Personal branding is directly intended to create an asset and brand equity that pertains to a particular person or individual – and it differs from reputation management and impression management with its purpose.

“The way to gain a good reputation is to endeavor to be what you desire to appear”, Socrates.

Everyone has a personal brand, but having it is not enough. A good and proactive management and a good promotion make a brand well-known by people.

Are you in control of your biggest asset?

You live your brand every day. It is who you are, what you stand for, the values you embrace, and how you express those values.

The way others interact with you and learn from those experiences creates brand awareness and afterwards brand loyalty.

Your brand could be your strongest asset and your biggest liability.

Ask yourself, is my personal brand current or should I give it a makeover?

If you are you ready to explore and develop your own brand, here are some ideas:

Have a focus
Be genuine and authentic
Tell a story
Be consistent
Be ready to fail
Create a positive impact
Follow a success example
Live your brand
Let other people tell your story
Leave a legacy

References:
Forbes. 10 Golden Rules of Personal Branding.
Science Direct. The effect of social media on personal branding efforts of top level executives.